Yufan Wang is a visual designer, art director, and independent photographer exploring the intersection of brand, experience, and storytelling.
Specializing in brand marketing and identity, she blends creative direction, graphic design, 3D, motion, and photography to craft immersive narratives. Her work goes beyond aesthetics—driving meaningful conversations and shaping impactful experiences.
Drawing from personal experiences, her projects challenge media boundaries to explore social issues and engage audiences in new ways.
Awards
International Design Awards(IDA)
The One Show Asia
New York Festivals Advertising Awards(NYF)
London International Awards(LIA)
MAD Stars Award
China Content Marketing Awards
ROI Awards
Longxi Creative Awards
China great-wall awards
2025
2023
2023
2023
2023
2023
2023
2023
2023
Clients
Lululemon
Nike
Coca-Cola
KFC
Tom Ford
Estée Lauder
Chanel
Services
Art Direction
Visual Identity
Digital Design
Editorial Design
Motion Design
3D Design
Illustration
Image/Video Editing
Posters/Prints
Web Design
Photography
Installation
Education
Beijing Technology and Business University
2013-2017