Coca-Cola
Celebrating 40 Years
To celebrate the 40th anniversary of Coca-Cola’s return to the Chinese market, Coca-Cola partnered with CCTV Finance to launch a limited edition mini-can gift box. Italian stop-motion master Dario Imbrogno created a stop-motion film connecting four decades through iconic
events and figures. This campaign also included an online initiative, sparking nostalgic memories of Coca-Cola and engaging young consumers
through connections.
Role
#Creative Execution
#Cross-functional collaboration
#Photography
Credits
Creative DirectorLu Che
Art DirectorSiyu Zhan
DesignerYufan Wang
CopywriterJingping Zhang
Account DirectorMi Ke
Account ExecutiveJiaqi Zhu
DirectorDario Imbrogno
ProducerMiao Jin