Outopia
Global Brand Booklet
As Outopia expands into European and North American markets, I designed a brand booklet for their overseas trade shows. The booklet introduces the brand’s background and core values, and reflects the spirit of exploration in trail running.
In this project, the multi-fold structure becomes part of the narrative: when unfolded, running movements are broken into fragments; when closed, these fragments come together to form a complete running motion.
#Solo Project
#Art Direction
#Book Design
#Photography