https://yufanwang.net/top-nav-mobile 2026-10-17T00:53:33+00:00 always 0.5 https://yufanwang.net/top-nav-desk 2026-10-17T00:53:33+00:00 always 0.5 https://freight.cargo.site/t/original/i/J3184194753922773730635152733482/logo_3.png https://yufanwang.net/main-text-(desktop) 2026-10-17T00:53:33+00:00 always 0.5 https://freight.cargo.site/t/original/i/P3182151562702337749436110058794/ua-q4-.mp4 https://yufanwang.net 2026-10-17T01:01:33+00:00 always 0.5 https://freight.cargo.site/t/original/i/P3182151562702337749436110058794/ua-q4-.mp4 https://freight.cargo.site/t/original/i/Z3183771903026848109841336349994/croped-2-1.jpg https://freight.cargo.site/t/original/i/W3183957660817333161340631889194/Comp-1.mp4 https://freight.cargo.site/t/original/i/D3183967588725866423305344759082/Comp-1.mp4 https://freight.cargo.site/t/original/i/E3183978403793662422183523497258/FW22_TRN_Winterized_SILVER_Story-Lead_Co-Gender_16x9_Ad_60s.mp4 https://freight.cargo.site/t/original/i/S3184434547244160594665462412586/lossygreetings.jpg https://freight.cargo.site/t/original/i/N3184435012065217763998744032554/outopia_booklet.jpg https://yufanwang.net/index-1 2026-10-17T01:01:33+00:00 always 0.5 https://freight.cargo.site/t/original/i/N3182232418618535585732429722922/UA_Q3_.mp4 https://yufanwang.net/work-index 2026-10-17T00:53:33+00:00 always 0.5 https://freight.cargo.site/t/original/i/L2616402914390896189437561471271/horizontal.png <a href="electric-twin" rel="history">Electric Twin<code> · </code>2026</a><br />Brand identity, generative system and motion for a UK-based AI consumer research platform https://freight.cargo.site/t/original/i/I2875976001903557819586675324202/outopia-booklet-cover.jpg <a href="outopia-brand-booklet" rel="history">Outopia<code> · </code>Global Brand Booklet<code> · </code>2025</a><br />Translating trail running into motion through paper https://freight.cargo.site/t/original/i/Q2876108654506227201227815761194/v4_.gif <a href="fancyplanet" rel="history">FancyPlanet<code> · </code>2023</a><br />Brand identity for a more open and approachable medical beauty clinic https://freight.cargo.site/t/original/i/N2876109579794909938498924819754/q3__tvc__1-min-2-min.gif <a href="ua-second-chance-athletes" rel="history">Under Armour<code> · </code>Second Chance Athletes<code> · </code>2022</a><br />Creating a pathway for talented young athletes https://freight.cargo.site/t/original/i/K2876113409984615683181674607914/-2.gif <a href="ua-winterized-training-silver" rel="history">Under Armour<code> · </code>Winterized Training Silver<code> · </code>FW22</a><br />Using heat as a visual language for winter training https://freight.cargo.site/t/original/i/M2876115378528909509096475309354/1-min.gif <a href="coca-cola" rel="history">Coca-Cola<code> · </code>Celebrating 40 Years<code> · </code>2018</a><br />Reconnecting generations through shared memories of Coca-Cola https://freight.cargo.site/t/original/i/U2972401798542881327766206526762/outopia--cover.jpg <a href="outopia-2025-trail-running-series" rel="history">Outopia<code> · </code>Nationwide Trail Running Series<code> · </code>2025</a><br />A generative tool shaping race identities at scale https://freight.cargo.site/t/original/i/T2989117870194400093672166503722/-min.gif <a href="ua-listen!-don't-run" rel="history">Under Armour<code> · </code>Listen! 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