Under Armour
Listen! Don't Run
Running is seen as the most accessible sport, but it also has the highest injury rate. Under Armour interviewed runners of all levels, gathering their safety tips into a runner’s handbook,
NFC-enabled warning signs, and NFTs, which were shared as campaign gifts.
Role
#Art Direction
#Creative Execution
Awards
The One Show Asia Awards
London International Awards: LIA
MAD Stars AwardCredits
Chief Creative OfficerFan Ng
Chief Creative OfficerOg Cai
Senior Creative DirectorFangjie Wu
Creative DirectorXi Chen
Group HeadYijing Wang
Senior Art DirectorYufan Wang
CopywriterDandan Lin
Account DirectorXiaoling Chen
Account ExecutiveJiaqi Zhu
General ManagerYanan Pang
Post Production DirectorHsuan-Kai Chen
Post Production SupervisorJiahao Lu
Senior Account ExecutivePeike Cheng