Under Armour
Second Chance Athletes
Not all talented and capable young athletes have access to equal and professional training resources. To address this, we created a film for Under Armour to reach out to these young athletes. The film showcased their real stories and extensive training data, highlighting their abilities while sending a call to action for potential young athletes to join the ‘UA NEXT Elite Athlete Program’.
Role
#Art Direction
#Creative Execution
#Partner QC
Awards
New York Festivals® Advertising Awards
MAD STARS Integrated Stars
MAD STARS Film StarsCredits
Senior Creative DirectorFangjie Wu
Creative DirectorXi Chen
Group HeadYijing Wang
Senior Art DirectorYufan Wang
CopywriterDandan Lin
Account DirectorXiaoling Chen
Senior Account ExecutivePeike Cheng
Account ExecutiveJiaqi Zhu
Post-Production DirectorHsuankai Chen
Visual Effects SupervisorJiahao Lu
Lead CreativeMingyang Xia
Sr.Manager, Brand MarketingYihe Chen
DirectorShihao Zhang
SupervisorCuihui Jian
ProducerXuecheng Li
EditorYan Wang
Director Of PhotographyJunchun Pan
MusicXinyin Zhang