Under Armour
Winter training tests endurance, even for passionate athletes, and warming up is especially important. We created a TVC
and visuals using UA’s signature red with gradient heat effects, blending winter training scenes to show how UA’s down
jackets help athletes stay ready anytime, anywhere.Role
#Art Direction
#Creative Execution
#Partner QC
CreditsChief Creative OfficerFan Ng
Chief Creative OfficerOg Cai
Senior Creative DirectorFangjie Wu
Creative DirectorXi Chen
Group HeadYijing Wang
Senior Art DirectorYufan Wang
CopywriterDandan Lin
Account DirectorXiaoling Chen
Account ExecutiveJiaqi Zhu
DirectorRae